SEO report of shopstarling.com

Vintage Home Decor. Sustainable, Equitable, Beautiful – Starling

shopstarling.com/

Starling is a fashion forward marketplace featuring one-of-a-kind vintage home décor, art, jewelry, and much more. Our focus is sustainability and conservation


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : shopstarling.com/

Character length : 17

Title
Vintage Home Decor. Sustainable, Equitable, Beautiful – Starling
Description
Starling is a fashion forward marketplace featuring one-of-a-kind vintage home décor, art, jewelry, and much more. Our focus is sustainability and conservation
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

type: website
title: Vintage Home Decor. Sustainable, Equitable, Beautiful
image: http://cdn.shopify.com/s/files/1/0365/5577/t/6/assets/logo.png?2494926494392341816
image:secure_url: https://cdn.shopify.com/s/files/1/0365/5577/t/6/assets/logo.png?2494926494392341816
description: Starling is a fashion forward marketplace featuring one-of-a-kind vintage home décor, art, jewelry, and much more. Our focus is sustainability and conservation
url: https://shopstarling.com/
site_name: Starling

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://shopstarling.com/robots.txt
User-agentDisallowed for the search engines
*
  • /admin
  • /cart
  • /orders
  • /checkout
  • /3655577/checkouts
  • /carts
  • /account
  • /collections/*+*
  • /collections/*%2B*
  • /collections/*%2b*
  • /blogs/*+*
  • /blogs/*%2B*
  • /blogs/*%2b*
  • /*design_theme_id*
  • /*preview_theme_id*
  • /*preview_script_id*
  • /apple-app-site-association
adsbot-google
  • /checkout
  • /carts
  • /orders
  • /3655577/checkouts
  • /*design_theme_id*
  • /*preview_theme_id*
  • /*preview_script_id*
Nutch
  • All subpages are denied to crawl


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Vintage Home Decor. Sustainable, Equitable, Beautiful – Starling

Character length : 70

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 6%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
100300
Heading structure in the source code
  • <H1> Starling
  • <H4> Le Blog
  • <H4> Quick Links
  • <H4> Follow us
Word cloud
  • decor9
  • groomsmen6
  • bridesmaids6
  • serving6
  • furniture6
  • home6
  • cake6
  • pieces6
  • trays6
  • account5
  • wedding3
  • floral3
  • program3
  • rental3
  • games3
  • toppers3
  • kiddos3
  • neckties3
  • handbags3
  • luggage3
  • scarves3
  • hankies3
  • clothing3
  • shoes3
  • apparel3
  • toys3
  • rings3
  • consignment3
  • day3
  • valentine's3
  • reusable3
  • shoppers3
  • links3
  • patio3
  • garden3
  • hostess3
  • baby3
  • seating3
  • jewelry3
  • girl3
  • dessert3
  • table3
  • father3
  • mother3
  • gifts3
  • flower3
  • hats3
  • vases3
  • globes3
  • organization3
  • frames3
  • trinket3
  • trophies3
  • candleabra3
  • candles3
  • cups3
  • holiday3
  • art3
  • create3
  • log3
Keyword matrix
wordtitledescriptionsheading
decor
groomsmen
bridesmaids
serving
furniture
home
Two Word cloud
  • bridesmaids groomsmen3
  • serving pieces3
  • storage organization2
  • vases frames2
  • candles candleabra2
  • dishes serving2
Three Word cloud
  • rings decor serving2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 6 images on this web page.

Alternate attributes for the following 2 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
3.90
Flesch Reading Ease
70.40
Coleman Liau Index
12.00
Automated Readability Index (ARI)
4.20
Dale–Chall Readability
5.90
SMOG Index
6.20
Spache Readibility
5.00
Number of letters
2114
Number of words
403
Number of sentences
215
Average words per sentences
2
Number of syllables
641
Syllables in words
680
Average syllables in words
1.59
Number of words in first three syllables
57
Percentage of word / syllables
14.14
Words not in Dale-Chall easy-word list
149
Words not in Spache easy-word list
74

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
1,575 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
36
Number of source domains
9
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • https://cdn.shopify.com/.. /jquery-2.2.3.min.js?3618822557485238291
  • https://cdn.shopify.com/.. /modernizr.min.js?3618822557485238291
  • https://cdn.shopify.com/.. /handlebars.min.js?3618822557485238291
  • https://cdn.shopify.com/.. /ajaxify.js?3618822557485238291
  • https://cdn.shopify.com/.. /jquery.zoom.min.js?3618822557485238291
  • https://cdn.shopify.com/.. /option_selection-ea4f4a242e299f2227b2b80...
List of render blocking css files
  • https://cdn.shopify.com/.. /ajaxify.scss.css?3618822557485238291
  • https://cdn.shopify.com/.. /timber.scss.css?3618822557485238291
  • https://fonts.googleapis.com/css?family=Raleway:500,800

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
File size of all javascript files combined
729.96KB
Javascript minifying
You can save 6.2KB (22% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
File size of all css files combined
138.45KB
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
99.89KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
28
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://cdn.shopifycloud.com/payment-sheet/assets/latest/spb.js5 minutes
https://cdn.shopify.com/.. /trekkie.storefront.min.js?v=2017.09.05.1...30 minutes
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
213.79KB
Image optimisation
You can save 27.2KB (25% compression) by optimising the images below:

 Website security

IP
23.227.38.32
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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